5 Reasons Why Fiber Optic Patch Cables Are Beneficial

In the modern era of technology, fiber optics has started to play an important role in data transfer and communication. The data transfer that happens in these cables is based upon the technology of optical networks. Light waves are encoded and modulated to send and receive data. And fiber optic patch cables play an important role in completing the end-to-end connection of systems using this technology.

First of all, let us understand what makes the optical fiber communication important. The fiber optics makes sure that certain desired properties of any communication are satisfied. And the quality that they maintain with respect to these properties makes using these network cables desirable.

Interestingly, the fiber optic patch cables require being compatible with all these properties to keep up with the network quality. So the attributes desirable of the fiber cables are also good for the patches. Some of the important properties are listed below.

Rate of data transfer: Data of high volume can easily be transferred using the optic cables. In fact, with the mainline network cables, one can transfer terabytes of data every second as done in case of the worldwide Internet exchange data. The same can be said about the fiber optic patch cables. The bandwidth of these cables is extremely high.

Speed of communication: The physical communication happens over modulated waves of light. As a result, the speed of communication is extremely fast with the fiber optic networks. One can use these networks to access real time data across the globe. The patch cables are compatible with the speed and they can transfer data at the same speed as the main network cable.

Absence of attenuation: Attenuation of signal is a critical factor in most of the networks. However, for an optical network, this is practically absent. The data can traverse along the network with no amplifier installed in the route. The patch cables also do not attenuate the data.

Accuracy of transferred data: The transfer of data takes place with a high degree of accuracy. The data suffers from practically no external hindrance. No signal coming form outside really changes anything about the data. As a result, the data transfer preserves the accuracy of information exchange. The fiber optic patch cables maintain high levels of accuracy when it comes to data transfer.

Security factors: Fiber optic patch cables are as secure as the overall optical fiber network. They are extremely difficult to break into and hence the possibility of data leaking out of the network is practically minimal.

All of the above makes using fiber optic patch cables beneficial when it comes to real life application. Make sure that you have got the right patch with the right length and aperture, and you are all set to enjoy the benefits of a secure and high speed communication.

Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Web Template Or Web Designer – What is the Best Way to Create Your Website?

Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply, downloading a website template could be the right option for you.

Whilst this may be true not all templates are equal – some are designed and structured really well and look professional while others are downright nasty. But surely with all the website templates available online there must be some that are perfect for my requirements I hear you say.

That is probably true but, as mentioned above, not all web templates are the same in terms of quality or as easy to work with. In fact while some are free, some guide you step by step through the process of editing and uploading the template files and others require a certain amount of web design competency to edit and manage them.

So what is the best solution for creating your online presence? Well the list below illustrates some of the pros and cons of hiring the services and skills of a professional web designer or to use a web template.

Website Template or Web Designer?

  • Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost.
  • Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings.
  • Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.

So there you have it. With all the information above you should be able to decide wherever your online presence will require the coding and graphics expertise of a web designer or will it be just as good and effective with a well designed template.